A custom URL shortener, sometimes referred to as a branded URL shortener, lets you brand your links.

For example, instead of ml6.in/FKJSI, you could use a custom short URL like yourbrand.com/FKJSI.

There are several benefits of branding your short links. Branded links build trust between your audience and your business, drive more clicks, give your audience a preview of where they are being taken and increase brand awareness.

A link shortening service that includes custom short URLs is vital to improving audience engagement with your communications. A short URL is good, but a custom URL works every time.