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What is a Tracking Pixel?

What is a Tracking Pixel?


Tracking Pixel

A tracking pixel, also known as a marketing pixel, is a 1×1 pixel graphic used to track user behavior, site conversions, web traffic, and other metrics similar to a cookie. The tiny pixel-sided image is usually hidden and embedded in everything from banner ads to emails.

When implemented properly, these tiny bits of code can optimize your digital ads campaign and overall website. They will also increase your online conversion rate and help build an audience base.

The best example of a tracking pixel is one used by Google Analytics and similar services, which gathers data from websites. They can then tell those website owners the number of visitors and users that have seen their digital ads.


How Do Tracking Pixels Work?

If you have ever visited a website only to have ads from that business follow you to other sites and social media platforms, you are not alone. This common experience is possible through the use of tracking pixels.

You can add pixels by embedding them in your site’s HTML code or email, which contains an external link to the pixel server. When a user visits your website, the HTML code is processed by their browser, follows the external link, and opens the hidden graphic.

Essentially, when a user visits a website, opens an email, views your digital ad, or any similar action, they’re actually requesting the server to download the tracking pixel connected to the content. Despite the awareness by most users, the data obtained can help website owners deliver a better website user experience and deliver relevant ads.


Types of Pixels

There are several different types of pixels in addition to a tracking pixel. Others include a conversion pixel or re-targeting pixel. All help websites increase says by tracking marketing efforts. The information collected can help manage budgets and identify unnecessary costs in marketing campaigns.

  • Retargeting Pixel
  • Conversion Pixels
  • Facebook Pixel
  • Google Pixel 

For more info check this topic

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